ARE YOU THE BIGGEST RISK TO YOUR BUSINESS?

I'm Ready To Find Out!
Most business owners struggle the same way..
Bad Lead Conversion
Many owners lump marketing and sales into one giant bucket. They might spend all their time getting people to look at their website (marketing), but have no formal process for picking up the phone or making contact with the prospect.
FOLLOWING UP PROSPECTS
Statistics show most sales occur after 5th to 12th contact, but many small business owners stop after one or two, fearing they might 'bug' prospects. This results in leaving money on the table due to politeness or lack of tracking systems like a CRM.
Endless Free Quoting
In the early days, small businesses often give away too much expertise for free to build trust. Setting a boundary where the "consultation" ends and the "contract" begins is psychologically tough. Being viewed as a "helpful friend" rather than a professional vendor, leading to "scope creep."
PRICING CONFIDENTLY
Undercharging is an epidemic in small businesses. There is a deep-seated fear that if they charge what they are actually worth, the customer will walk away. High volume but low margins, leading to burnout because the business isn't actually profitable enough to scale.
INCONSISTENT PROCESSES
When business is slow, the owner sells aggressively. When the business gets busy, they stop selling to focus on the work. Once the work is done, they realise the pipeline is empty. Wild fluctuations in monthly income and a constant state of "feast or famine" stress.
SECURING BUSINESS
It sounds simple, but many people get through a great presentation and then... just stop. They wait for the customer to say "I'll take it," rather than asking, "Should we move forward with the deposit today?" Conversations that end with "Let me think about it" because no clear path to purchase was provided.

Remove the RISK
COMMIT YOURSELF
Get Financial Freedom

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Modern Technqiues
BETTER LEAD CONVERSION
PROFITABLE GROWTH

MEMBERSHIP OPTIONS

Flexible investment options for different stages of growth & Scale!

Instructor

Trust ESC - Sales Strategist & Performance Coach Mike Booth

Mike is a sales rep, through and through. After 20+ years forged in the trenches, he brings a wealth of knowledge through the Trust Academy and his performance coaching services. His course isn’t built on textbooks; it’s the result of two decades of high-stakes wins and losses. From gym floors to global orgs, Mike has evolved into an award-winning sales leader for global organisations, learning exactly what moves the needle along the way. His teaching style is quick and to the point, zero fluff, sharing only real-world tactics. One of Mike's best attitudes is that he is still a live seller, working towards $64 million annual targets, leading large teams with complex sales cycles. If you’re struggling to convert leads, want to remove risk from your business, and want your freedom, stop procrastinating and start one of his courses NOW!

Testimonials

"Mike is a true sales black belt!"

Antonio & Trent [ Implexa ]

“As accountants, we’re masters of our craft but complete novices at sales. Mike changed that for us, providing incredible support to build our sales processes from the ground up. He guided us on software setup, lead generation, cold call and email scripts, discovery calls, handling objections, and closing deals to secure payments. Mike’s always there for us, even checking in regularly to see how our recent calls went. I highly recommend Mike to anyone looking to transform their sales game!”
Frequently Asked Questions
Yes - absolutely! Core sales principles (like effective questioning, building value, handling objections, and closing) are universal, but we customize every program to your industry realities. We’ve successfully delivered training for SaaS/tech, professional services, financial services, healthcare/medical devices, real estate, manufacturing/industrial, B2B complex sales, retail/consumer goods, insurance, and more. During our initial consultation, we review your buyer personas, sales cycle, common objections, and competitive landscape to tailor examples, role-plays, playbooks, and case studies so the content feels built specifically for your world—not generic.
My approach combines proven frameworks (e.g., Challenger, MEDDIC, Sandler-influenced techniques) with real-time deal strategy, behavioural psychology, and high-accountability execution. I focus heavily on mindset + skill + process — not just scripts or tactics — because top performers win through consistent execution under pressure.
The short answer is yes, however, the content is designed for traditional selling situations. Happy to recommend you to other high ticket sales trainers, as it’s not something I specialise in.
If you want to set your own pace, starting with 15–20 minutes a day on the Foundation Course is a great way to build momentum. The goal here is to audit your day and cut out the fluff. Most of my clients find that while we spend 2 hours together, they end up saving 5–10 hours a week because they aren't chasing bad leads or geting stuck in 'follow-up limbo' anymore.
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