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Essentials
BundleOnline Access to the Trust Academy & 1 x 45-minute introductory coaching session
$57 / month
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Accelerate
BundleOnline Trust Academy access + 1-hour personal Sales coaching session per month
$220 / month
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Thrive
BundleOnline Trust Academy access + 2x 1-hour coaching sessions per month
$400 / month
Most owners struggle with..
Attraction over Action
Lumping marketing and sales into one bucket will lead to all your time spent getting people to look at your marketing, but no formal process for making contact with prospects.
Securing Business
Many people get through a presentation and stop, waiting for the customer to say, “We’ll take it!” Too many conversations end with, “Let me think about it."
The Cost of "Free Advice"
When consultation lacks a clear end, you become a "helpful friend" rather than a vendor, allowing scope creep to erode your bottom line.
The Feast or Famine Cycle
When slow, owners sell hard; when busy, they stop selling to focus on work. This creates an empty pipeline after projects, causing volatile income and 'feast or famine' stress.
Persistence vs. Politeness
Most deals close after five-plus contacts. Sellers who stop early or lack a CRM to track efforts lose sales to their own hesitation.
Worth vs. Fear
Undercharging to stay "safe" ensures high volume but zero scalability. True growth requires pricing for profit, not just to avoid losing a lead.
The "Whale" Client Trap
When 1 client pays all the bills, they dictate your business. This lack of diversification leaves you 1 "unpleasant email" away from total insolvency.
Handling Objections
Viewing "no" as a final rejection rather than a request for more information or a specific concern that needs addressing.
Qualifying Leads
Wasting hours on "tire-kickers" who lack the budget or authority to buy, instead of focusing on high-probability prospects.
Active Listening
Dominating the conversation with features and "sales talk" instead of asking deep discovery questions to uncover the prospect's true pain.
Systematising Referrals
Relying on "hope-based marketing" instead of having a proactive process to ask happy clients for introductions.
Upselling/Cross-selling
Forgetting that the easiest sale is to an existing customer, leaving "easy" revenue behind by failing to offer complementary solutions.
Consistent Prospecting
Failing to allocate daily time for outreach, ensuring that their pipeline only stays full when they aren't busy with delivery.
Social Selling Anxiety
Avoiding platforms like LinkedIn because they don't want to seem "salesy," missing out on building a warm, inbound lead engine.
Articulating the "Problem" (Not the Solution)
They spend too much time talking about what they do rather than the specific, painful problem they solve for the customer.
Identifying the True Decision Maker
Pitching to a "champion" who loves the idea but has zero authority to sign the check or move the project forward.
TAKE CONTROL OF YOUR REVENUE
Establish order in your sales process, learn all the steps & techniques you need to turn financial chaos into clear, actionable results.
MEMBERSHIP OPTIONS
Flexible investment options for different stages of growth & Scale!
Instructor
Trust ESC - Sales Strategist & Performance Coach Mike Booth
Mike is a sales rep, through and through. After 20+ years forged in the trenches, he brings a wealth of knowledge through the Trust Academy and his performance coaching services. His course isn’t built on textbooks; it’s the result of two decades of high-stakes wins and losses. From gym floors to global orgs, Mike has evolved into an award-winning sales leader for global organisations, learning exactly what moves the needle along the way.
His teaching style is quick and to the point, zero fluff, sharing only real-world tactics. One of Mike's best attitudes is that he is still a live seller, working towards $64 million annual targets, leading large teams with complex sales cycles. If you’re struggling to convert leads, want to remove risk from your business, and want your freedom, stop procrastinating and start one of his courses NOW!
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Testimonials
"Mike is a true sales black belt!"
“As accountants, we’re masters of our craft but complete novices at sales. Mike changed that for us, providing incredible support to build our sales processes from the ground up. He guided us on software setup, lead generation, cold call and email scripts, discovery calls, handling objections, and closing deals to secure payments. Mike’s always there for us, even checking in regularly to see how our recent calls went. I highly recommend Mike to anyone looking to transform their sales game!”
Frequently Asked Questions
Yes - absolutely! Core sales principles (like effective questioning, building value, handling objections, and closing) are universal, but we customize every program to your industry realities. We’ve successfully delivered training for SaaS/tech, professional services, financial services, healthcare/medical devices, real estate, manufacturing/industrial, B2B complex sales, retail/consumer goods, insurance, and more. During our initial consultation, we review your buyer personas, sales cycle, common objections, and competitive landscape to tailor examples, role-plays, playbooks, and case studies so the content feels built specifically for your world—not generic.
My approach combines proven frameworks (e.g., Challenger, MEDDIC, Sandler-influenced techniques) with real-time deal strategy, behavioural psychology, and high-accountability execution. I focus heavily on mindset + skill + process — not just scripts or tactics — because top performers win through consistent execution under pressure.
The short answer is yes, however, the content is designed for traditional selling situations. Happy to recommend you to other high ticket sales trainers, as it’s not something I specialise in.
If you want to set your own pace, starting with 15–20 minutes a day on the Foundation Course is a great way to build momentum. The goal here is to audit your day and cut out the fluff. Most of my clients find that while we spend 2 hours together, they end up saving 5–10 hours a week because they aren't chasing bad leads or geting stuck in 'follow-up limbo' anymore.
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FREE SALES TRAINING
Videos, Guides, Templates, Downloads & more to help you succeed: