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Essentials
BundleOnline Access to the Trust Academy & 1 x 45-minute introductory coaching session
$57 / month
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Accelerate
BundleOnline Trust Academy access + 1-hour personal Sales coaching session per month
$220 / month
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Thrive
BundleOnline Trust Academy access + 2x 1-hour coaching sessions per month
$400 / month
Most owners struggle with..
Lack of Prospecting & Poor Closing
You’re working hard, but the math isn't adding up. Great outreach is useless without a finish line; a great close is useless without a lead. The Fix: We bridge the gap, turning your "scattered efforts" into a streamlined sales rhythm.
The Feast or Famine Cycle
When you’re busy, you stop prospecting. When you’re slow, you panic-sell. This "yo-yo" income creates constant stress and prevents long-term planning. The Fix: A consistent, automated pipeline that runs even when you’re "in the weeds."
The Cost of Isolation
Knowledge isn’t the issue.. Its implementation! Without a mentor to keep you on track, even the best sales strategies gather dust. The Fix: Regular accountability check-ins that turn your strategy into a non-negotiable, high-performance rhythm.
"Let Me Think About It" Loop
Great conversations that go nowhere. You spend hours on presentations only to be met with polite hesitation because there’s no formal process for closing the deal. The Fix: A refined closing sequence that turns "tire-kickers" into committed partners.
Each membership includes..
Trust Academy Access
Fresh Weekly Content
Live Monthly Roleplay
Tailored Execution Sessions
8HR & NBD Priority Support
Your Next Step
Flexible investment options for different stages of growth & Scale!
Recent Testimonials
“As accountants, we’re masters of our craft but complete novices at sales. Mike changed that for us, providing incredible support to build our sales processes from the ground up. He guided us on software setup, lead generation, cold call and email scripts, discovery calls, handling objections, and closing deals to secure payments. Mike’s always there for us, even checking in regularly to see how our recent calls went. I highly recommend Mike to anyone looking to transform their sales game!”
Antonio & Trent [Implexa]
Waiting for legal sign-off
Yannick & Riccardo [Smile Art Labs]
Waiting for legal sign-off
Alex [Meyer Food Co]
Performance Coach
Trust ESC - Sales Strategist & Performance Coach Mike Booth
Mike is a sales rep, through and through. After 20+ years forged in the trenches, he brings a wealth of knowledge through the Trust Academy and his performance coaching services. His course isn’t built on textbooks; it’s the result of two decades of high-stakes wins and losses. From gym floors to global orgs, Mike has evolved into an award-winning sales leader for global organisations, learning exactly what moves the needle along the way.
His teaching style is quick and to the point, zero fluff, sharing only real-world tactics. One of Mike's best attitudes is that he is still a live seller, working towards $64 million annual targets, leading large teams with complex sales cycles. If you’re struggling to convert leads, want to remove risk from your business, and want your freedom, stop procrastinating and start one of his courses NOW!
Email
FAQ
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Can you help me?
Maybe, we probably just need to have a quick chat..
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Will this training work for my industry?
Yes - absolutely! Core sales principles (like effective questioning, building value, handling objections, and closing) are universal, but we customize every program to your industry realities. We’ve successfully delivered training for SaaS/tech, professional services, financial services, healthcare/medical devices, real estate, manufacturing/industrial, B2B complex sales, retail/consumer goods, insurance, and more. During our initial consultation, we review your buyer personas, sales cycle, common objections, and competitive landscape to tailor examples, role-plays, playbooks, and case studies so the content feels built specifically for your world—not generic.
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What makes your sales coaching approach different?
My approach combines proven frameworks (e.g., Challenger, MEDDIC, Sandler-influenced techniques) with real-time deal strategy, behavioural psychology, and high-accountability execution. I focus heavily on mindset + skill + process — not just scripts or tactics — because top performers win through consistent execution under pressure.
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I sell High Ticket offers, will this help me?
The short answer is yes, however, the content is designed for traditional selling situations. Happy to recommend you to other high ticket sales trainers, as it’s not something I specialise in.
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I don't have a lot of time, what's the time investment?
If you want to set your own pace, starting with 15–20 minutes a day on the Foundation Course is a great way to build momentum. The goal here is to audit your day and cut out the fluff. Most of my clients find that while we spend 2 hours together, they end up saving 5–10 hours a week because they aren't chasing bad leads or getting stuck in 'follow-up limbo' anymore.
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I’m a tradie, I get calls but most don’t convert - can you help me?
Yep, you're the most common type of customer I work with.
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