I help business owners who struggle with
Converting Leads Landing New Business Inefficient Sales Processes

Join the Trust Academy! Learn how to reduce risk, sell ethically, and scale your business to achieve your FREEDOM! ⁣
Modern Technqiues
BETTER LEAD CONVERSION
PROFITABLE GROWTH

INVESTMENT OPTIONS

Instructor

Trust ESC - Sales Strategist & Performance Coach Mike Booth

20 Years Forged in the Trenches. This isn’t a course built on textbooks; it’s the result of two decades of high-stakes wins and losses. I started as an 18-year-old rookie at GNC and evolved into an award-winning sales leader for global organizations, learning exactly what moves the needle along the way. From the Gym Floor to Global Orgs. I’ve honed this methodology by navigating every level of the industry. Whether selling one-on-one personal training sessions or closing complex B2B deals for international corporations, I’ve proven that these strategies scale regardless of the price point or the product. Real-World Tactics, Zero Fluff. I know how salespeople think because I’m still in the game. My mission is to bypass the "theory" and give you a battle-tested framework that delivers the confidence to hit your targets and start closing more deals immediately.

Testimonials

"Mike is a true sales black belt!"

Antonio & Trent [ Implexa ]

“As accountants, we’re masters of our craft but complete novices at sales. Mike changed that for us, providing incredible support to build our sales processes from the ground up. He guided us on software setup, lead generation, cold call and email scripts, discovery calls, handling objections, and closing deals to secure payments. Mike’s always there for us, even checking in regularly to see how our recent calls went. I highly recommend Mike to anyone looking to transform their sales game!”
Frequently Asked Questions
Yes - absolutely! Core sales principles (like effective questioning, building value, handling objections, and closing) are universal, but we customize every program to your industry realities. We’ve successfully delivered training for SaaS/tech, professional services, financial services, healthcare/medical devices, real estate, manufacturing/industrial, B2B complex sales, retail/consumer goods, insurance, and more. During our initial consultation, we review your buyer personas, sales cycle, common objections, and competitive landscape to tailor examples, role-plays, playbooks, and case studies so the content feels built specifically for your world—not generic.
My approach combines proven frameworks (e.g., Challenger, MEDDIC, Sandler-influenced techniques) with real-time deal strategy, behavioural psychology, and high-accountability execution. I focus heavily on mindset + skill + process — not just scripts or tactics — because top performers win through consistent execution under pressure.
The short answer is yes, however, the content is designed for traditional selling situations. Happy to recommend you to other high ticket sales trainers, as it’s not something I specialise in.
If you want to set your own pace, starting with 15–20 minutes a day on the Foundation Course is a great way to build momentum. The goal here is to audit your day and cut out the fluff. Most of my clients find that while we spend 2 hours together, they end up saving 5–10 hours a week because they aren't chasing bad leads or geting stuck in 'follow-up limbo' anymore.
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FREE SALES TRAINING

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