Privacy Policy Last updated: January 14, 2026
Trust - Ethical Sales Coaching ("we", "us", "our") operates the website www.trustesc.com and provides online sales coaching courses, training materials, 1-on-1 coaching, and related digital products focused on ethical sales practices (collectively, the "Services").
We are committed to protecting your privacy and handling your personal information in a responsible manner in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you interact with our website, purchase or access our courses, or communicate with us.
By accessing our website, purchasing or enrolling in our courses, or otherwise providing us with your personal information, you consent to the practices described in this Privacy Policy.
1. What personal information do we collect?
We may collect the following types of personal information:
- Identity and contact information — name, email address, phone number, billing/shipping address (if applicable), company name/job title (where provided)
- Account and course-related information — username, password, course enrolments, progress, completion status, certificates issued
- Payment information — (processed securely by third-party payment providers; we do not store full credit card details)
- Technical and usage information — IP address, browser type, device information, pages visited, time/date of visits, referring/exit pages, links clicked (collected automatically via cookies and similar technologies)
- Communications — any messages, enquiries, feedback, or support requests you send us
- Marketing preferences — whether you opt in/out of newsletters, promotions, or course updates
We do not generally collect sensitive information (such as health, racial, or religious information) unless it is voluntarily provided by you and directly relevant to a specific coaching service (in which case we will obtain your explicit consent).
2. How do we collect your personal information?
We collect personal information:
- Directly from you — when you create an account, purchase a course, fill out forms, email us, participate in live sessions/webinars, or complete surveys
- Automatically — through cookies, analytics tools (e.g. Google Analytics), and server logs when you use our website
- From third parties — such as payment processors, email service providers, or course platform providers when you interact with our Services
3. Why do we collect, use, and hold your personal information?
We collect, use, and hold your personal information for the following main purposes:
- To provide, operate, and improve our Services (including delivering courses, issuing access, tracking progress, and providing support)
- To process payments and manage billing
- To communicate with you (e.g. order confirmations, course updates, technical notices, support responses)
- To send marketing communications, newsletters, or promotional offers about our courses (only if you have opted in)
- To prevent fraud, enforce our Terms & Conditions, and protect our intellectual property (including preventing unauthorized sharing or copying of course materials)
- To comply with legal obligations, resolve disputes, and enforce our agreements
- For internal business purposes such as data analysis, auditing, and service improvement
4. Cookies and tracking technologies
We use cookies and similar technologies to enhance your experience, analyse usage, and deliver personalised content. You can manage your cookie preferences through your browser settings. For more details, see our [Cookie Policy — add link if you create one; otherwise remove this sentence].
5. Who do we disclose your personal information to?
We may disclose your personal information to:
- Third-party service providers who assist us (e.g. email providers like Mailchimp, course hosting platforms, payment processors like Stripe/PayPal, cloud storage, analytics providers)
- Our professional advisors (e.g. accountants, lawyers)
- Law enforcement, regulators, or government authorities when required by law
- Successors in the event of a business sale, merger, or acquisition
We do not sell your personal information to third parties for their own marketing purposes.
6. Overseas disclosure
Some of our third-party service providers are located overseas (primarily in the United States, Europe, and other countries). By using our Services, you consent to the transfer of your personal information to these overseas recipients. We take reasonable steps to ensure that overseas recipients handle your information in a manner consistent with the APPs.
7. How do we protect your personal information?
We take reasonable technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure (e.g. SSL encryption, access controls, secure hosting). However, no method of transmission over the Internet or electronic storage is 100% secure.
8. How long do we keep your personal information?
We keep your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. After this period, we will securely delete or de-identify the information.
9. Access and correction
You have the right to access and request correction of the personal information we hold about you (subject to some exceptions under the Privacy Act). Contact us using the details below to make a request.
10. Complaints
If you believe we have breached the Australian Privacy Principles or this Privacy Policy, please contact us in the first instance. We will investigate and respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised "Last updated" date. Continued use of our Services after changes constitutes acceptance of the revised policy.
12. Contact us
If you have any questions about this Privacy Policy or our privacy practices, please contact:
Trust - Ethical Sales Coaching Email: mike@trustesc.com Address: Sydney, New South Wales, Australia
Thank you for trusting us with your information and choosing Trust - Ethical Sales Coaching.