The Journey

This story has been 20 years in the making.

Back in 2005, I was an 18-year-old rookie selling sports supplements at GNC, trying to help people hit their fitness goals through nutrition. The deal was simple: sell more, earn more commission. But I was clueless. I’d never sold a thing in my life, and no matter how hard I tried, I couldn’t move product. Product knowledge didn’t work. Following my gut didn’t work. Every mistake felt like a punch, and I had no one to blame but myself. Excuses like “People don’t want to buy” or “The customers don’t get it” weren’t paying my bills.

So, I had to figure it out.

I learned the hard way - through trial, error, and reaching out to others for guidance. That’s when things clicked. My sales took off, and I became the top performer in my region, month after month. That momentum carried me to start my own personal training business. But selling one-on-one sessions? That was a whole new beast. The basic sales training I got was barely enough, but I leaned into it, and soon I was booked solid - 40 hours a week of sessions. For a 19-year-old, that was life-changing money.

Fast forward to 2025, and I’ve spent nearly two decades honing my craft across industries, from retail to global organisations. I’ve been recognised as an award-winning sales rep, consistently smashing targets and helping customers solve real business challenges to achieve their goals. What you’re reading now isn’t just a story - it’s a battle-tested approach to sales, forged in the trenches of 20 years of failures, wins, and relentless learning. It’s built on real-world experience, not theories or “what should work.”

I’ve seen this approach transform my results and empower others to hit their targets, regardless of the industry. But I know how salespeople think - no amount of talk will convince you until you see it for yourself.

So, let’s cut the fluff and start closing more deals.